Role: Digital Producer & Videographer. Clip selection, edit, brand overlay, caption writing, and same-day publish. Video source: Big Boy / TikTok.
Produced a same-day pop-culture moment post covering Mariah Carey's response to Muni Long's tribute performance at the 2025 iHeartRadio Music Awards. Cut and packaged the follow-up interview where Carey admitted she hadn't realized Long was performing her song but said she felt "honored and flattered," while adding that she typically does not like covers of her music. Paired with Muni Long's own defense of the performance and Carey's later private praise, giving the audience the full story behind the viral moment.
Reach & Performance:
413,016 views • 185,112 accounts reached
3,574 likes • 1,133 shares • 1,005 comments • 625 saves • 73 reposts
448 profile visits • 19 new followers driven from this single post
75.4% of views came from Feed and 16.6% from Explore, showing strong native discovery on the platform.